∎ FENDER® Classic Player Telecaster® Thinline Deluxe™ HH 3-Colour Sunburst Electric Guitar MIM★ NEAR NEW | STORE DEMO | USED ★ LONG WARRANTY | LONG LAYBY | PAYPAL
SKU:
NTM-0730250203-3
A$1,795.00
A$1,295.00
A$1,295.00
On Sale
per item
FENDER® Classic Player Telecaster® Thinline Deluxe™ HH Electric Guitar w/- 3 -Colour Sunburst Gloss Urethane finish, Dual Wide-Range Humbucking pickups, Lightweight Semi-Hollow Ash Body, "C"- Shaped Maple Neck, Classic Small Telecaster® Head stock, Maple Fingerboard, Three-Bolt Neck Plate w/- Micro-Tilt™ adjustment, Traditional Three-Way Switch, 4 x Skirted Amp Knobs, 6-Saddle Vintage-Style Strings-Through-Body Hardtail w/ Classic Fender® 'Wire' Saddles, and 3-Ply Parchment Pickguard.
★ NEAR NEW | STORE DEMO | USED ★ LONG WARRANTY | LONG LAYBY | PAYPAL
We Are Australia's cheapest - 33⅓% OFF ! ! !
► $1795.00 (RRP) reduced to ONLY $1295
► 100% Designed by Fender
► Awesome Fender® Quality at a 'Made In Mexico' Value Price
► Inspired by the 1970's era Fender® models
► Dual Humbucking Fender® Designed Wide Range Alnico® Pickups
► Three-way switching & 2 x Vol & 2 x Tone for incredible sound variation
► 3-Colour Sunburst Gloss Urethane Finish
► Vintage-Tint Gloss Neck finish
► Lush Nickel-Plated Hardware
We Are Australia's cheapest - 33⅓% OFF ! ! !
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_____________________________________________________________________
ONE STEP BEYOND
Between its classic Thinline Tele style and its made-to-rock performance-driven features, this Fender Deluxe Telecaster Thinline semi-hollowbody electric guitar is a modern player's dream come true. Vintage Noiseless pickups deliver classic '60s Tele sound that complements the Deluxe Telecaster Thinline's acoustic resonance, while 4-way pickup switching offers an extended range of tone. Add to that a flat 12" radius fretboard, locking tuners, and added stability, and this Tele is ideal for leads and solos.
Telecaster's® Classic Vibe with Modern Performance
At first glance, the Deluxe Telecaster Thinline looks every bit the classic Thinline Tele, but it sports a handful of cool modern twists that you're going to love. For starters, there's the modern 6-saddle bridge, which includes block saddles for added tuning stability. Likewise, locking tuning machines and an increased break angle at the nut both enhance tuning stability as well. Top it off with a contoured neck heel and a flatter-than-average 12" fretboard radius, and the Deluxe Telecaster Thinline practically begs for lead and solo playing.
Neck designed for fast, comfortable playing
Made from solid maple, the neck on Telecasters®'s HH is designed to deliver a powerful, robust tone. The 21 medium-jumbo frets provide you with added playing comfort, so you can continue for hours without hand fatigue. A fast-playing neck is vital whether you're taking the lead or playing the rhythm, and Telecaster® understands that. The telecaster® HH features a neck and fretboard that ensure you'll never want to put it down.
2 Humbucking pickups
'We re-voiced the pickups to be more 70s-accurate. They’re clear and articulate, with improved string-to-string volume balance' says Fender. Individual tone knobs for the neck and middle pickups allow you to dial in the perfect sound for your style. With a tone set to your preference, the Telecaster Deluxe HH electric guitar will perfectly complement your musicality.
The stock Wide Range humbucker pickups have been replaced with rebuilt vintage style Revel Wide Range pickups while still retaining the original look with the Fender covers. Unlike the stock Wide Range pickups, which are essentially PAF humbuckers with bar magnets underneath the covers, these pickups are built with individual adjustable pole magnets and full size bobbins, just like the vintage ones. While they don't use the CuNiFe magnets of the originals, the construction, design and winding formula of these get you extremely close while not costing $500-600 for the set. They not only have a lot more clarity and articulation but more output too (10.6k bridge, 9.5k neck vs 8.5k bridge and 8.0k stock). I've tried the Wide Range pickups from Lollar, Brandonwound, Mojotone, Cat Whiskers and the original vintage ones and I have to say these are about as close as you can get!
One Step Beyond
The best value in electric guitar design, the Telecaster® Deluxe HH delivers solid sound and style with Dual Humbucking pickups and eye-catching finishes. Classic features, giant sound and modern playability make this telecaster® a great introduction to our famous sound and feel.
Semi-Hollow Body Delivers Acoustic Resonance
If you crave a balance of acoustic resonance and solidbody sustain, then this Deluxe Telecaster Thinline is the Tele for you. Its semi-hollowbody design imparts air and acoustic harmonics into your tone, while the solid tone block ensures each note comes through loud and clear. And the reduced weight is a great feature, particularly for marathon gigs and long sessions in the studio.
_____________________________________________________________________
A Telecaster® in every way
- A classic Fender tone wood, ash sound is balanced with equal doses of lows, mids and highs.
-Remarkably comfortable, the “ C"-shaped neck profile is sculpted for a period-correct playing feel that’s comfortable for all players.
- Pickups are clear and articulate, with improved string-to-string volume balance.
-Hosting 21 medium-jumbo frets, the 12”-radius fingerboard provides the comfortable playing feel of a vintage instrument.
-This Telecaster incorporates a classic Fender hardtail bridge with a rock-solid string-through-body design and six saddles for pinpoint-accurate intonation.
-These tuning machines offer the look and feel of classic machines with the added benefit of enhanced tuning stability.
_____________________________________________________________________
____________________________________________________________________________
SPECIFICATIONS OVERVIEW
Body Type: Semi-Hollow Body
Body Shape: Telecaster®
Left-/Right-Handed: Right-handed
Number of Strings: 6
Body Material: Ash
Body Finish: Gloss Urethane
Color: 3-Colour Sunburst
Neck Material: Maple, Bolt-On
Neck Shape: "C" Shape
Fingerboard Material: Maple
Fingerboard Radius: 12"
Fingerboard Inlay: Black Dots
Number of Frets: 21 Medium Jumbo
Scale Length: 25.5"
Nut Width: 1.650"
Nut Material: Synthetic Bone
Bridge/Tailpiece: 6-Saddle Vintage-Style Strings-Through-Body Hardtail
Tuners: Fender® Vintage "F" Stamped Tuners
Neck Pickup: Fender® "Wide Range" Humbucking
Bridge Pickup: Fender® "Wide Range" Humbucking
Controls: 2 x Volume, 2 x Tone, 3-Way Pickup Selector
Strings: Fender® USA 250L, (.009-.042)
Manufacturer Part Number: 0730250203
_____________________________________________________________________
DETAILED SPECIFICATIONS
_____________________________________________________________________
_____________________________________________________________________
ABOUT THE FENDER COMPANY
Fender® Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.
With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.
Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics.
In the 1940s, southern California inventor Leo Fender realized that he could improve on the amplified hollow-body instruments of the day by using an innovative and rather simple solid-body electric guitar design. Further, he realized that he could streamline the process of building them.
In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar. The Tele®, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced.
That same year, Fender introduced a revolutionary new invention—the Precision Bass® guitar. It was played like a guitar and had frets so that it could be played with “precision,” and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses.
These two historic instruments laid the foundation for a new kind of group and a revolution in popular music—what we know today as the modern rock combo. As opposed to the “big bands” of the era, electric Fender instruments made it possible for smaller groups of musicians to get together and be heard.
The Stratocaster® first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easier.
Most important, however, was the addition of the new Fender vibrato (or “tremolo”) bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day.
Nobody could have foreseen then how the Stratocaster® would go on to revolutionize popular music. Essentially unchanged since its 1954 debut, it is the most popular and influential electric guitar ever, and players at all levels and in all genres continue to rely on its sound, playability and versatility to this day.
Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass® guitar, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier.
Because of poor health, Leo Fender sold the company to CBS in 1965. Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.
To “re-invent” Fender, CBS recruited new management in 1981.
William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fender’s marketplace presence with dramatic quality improvement and greater commitment to research and development.
When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985. The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world’s best guitars and amplifiers.
The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale. Among other things, FMIC purchased the name, intellectual property and some leftover parts. Supported by a core group of loyal employees, dealers and suppliers (some of whom had been with the company since Leo Fender founded it), Schultz and his colleagues set out to rebuild an American icon.
The new Fender initially imported its guitars from offshore manufacturers with proven ability to produce affordable and viable instruments, but the move toward greater quality control soon led to the establishment in 1985 of Fender’s flagship U.S. factory in Corona, Calif. A second modern manufacturing facility opened in 1987 in Ensenada, Mexico.
Also in 1987, the renowned Fender Custom Shop opened at the Corona facility, creating dream instruments for professional guitarists and guitar enthusiasts. Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. The Fender Custom Shop has since become known worldwide and industry-wide as the pinnacle of craftsmanship and sheer instrumental artistry.
FMIC moved its corporate headquarters from Corona to Scottsdale, Ariz., in 1991. From there, Fender coordinates its administration, marketing, advertising, sales and export operations in the United States and its international satellite facilities in England, France, Germany, Japan, Mexico, the Netherlands, Spain and Sweden. Schultz retired in 2005, and Mendello became CEO.
Since its founding, FMIC has grown to be one of the world's leading marketers, manufacturers, and distributors of musical instruments. It manufactures and distributes everything guitarists and bassists need, from instruments, amplifiers, strings and accessories to professional audio products. Fender became one of the world leaders by defining the sounds we hear, by meeting the needs of musicians, by creating quality products and by backing them up with service and stability. As FMIC forges into the 21st century, its management strives to maintain Fender’s status through a combination of business acumen and love for music.
Corporate headquarters is located in Scottsdale, Ariz., U.S.A., with manufacturing headquarters and the Fender Custom Shop in Corona, Calif. FMIC markets using the brand names Fender®, Squier®, Charvel®, Gretsch®, Jackson®, and EVH®.
For more information, contact Fender Musical Instruments Corporation, 17600 N. Perimeter Drive, Suite 100 Scottsdale, AZ 85255, 480.596.9690
_____________________________________________________________________
We are the NSW Mid-North Coast Franchise Dealer for these (and more) quality musical instruments & equipment plus loads more guitar, drum, keyboard, recording, and live brands.
_____________________________________________________________________
ContactUs:
∎ N E W T O N E M U S I C and ∎ GUITAR TRAINING CENTRE
58 COMMERCE STREET | TAREE NSW 2430
(PH) 0 2 6 5 5 2 1 4 4 4 | (PH) 0 4 0 7 1 1 4 1 1 2
(E) groundy @ tsn.cc
_____________________________________________________________________
★ For more than 25 years at N E W T O N E M U S I C we provide: ★
✓ FREE SHIPPING to Eastern States ($45 to WA, NT & TAS).
✓ Balance of Fender® LifeTime WARRANTY.
✓ Unique 12-Month USED WARRANTY.
✓ LAYBY without time limits & receipts showing remaining balance.
✓ PAYPAL Safe & Secure Payment.
✓ CREDIT CARD phone MOTO & BPOINT payments accepted.
✓ NO INTEREST EVER Finance available.
✓ BANK DEPOSIT Groundwater's Guitar School Inc / 58 Commerce Street, Taree NSW 2430 ( BSB: 0 6 2 6 0 3 / ACC: 1 0 1 7 1 0 9 2 )
_____________________________________________________________________
★ NEAR NEW | STORE DEMO | USED ★ LONG WARRANTY | LONG LAYBY | PAYPAL
We Are Australia's cheapest - 33⅓% OFF ! ! !
► $1795.00 (RRP) reduced to ONLY $1295
► 100% Designed by Fender
► Awesome Fender® Quality at a 'Made In Mexico' Value Price
► Inspired by the 1970's era Fender® models
► Dual Humbucking Fender® Designed Wide Range Alnico® Pickups
► Three-way switching & 2 x Vol & 2 x Tone for incredible sound variation
► 3-Colour Sunburst Gloss Urethane Finish
► Vintage-Tint Gloss Neck finish
► Lush Nickel-Plated Hardware
We Are Australia's cheapest - 33⅓% OFF ! ! !
_____________________________________________________________________
- FEATURES IN BRIEFClassic Fender® Styling
- Maple neck with "C"-shaped profile designed for fast, comfortable playing
- Classic Small Headstock
- Dual Humbucking pickups
- Instant tone shaping via 3-Way Switch
- 6 Saddle Vintage-Style® Strings-Through-Body Hardtail w/ Classic Fender® 'Wire' Saddles
- Maple Fingerboard
- 21 Medium Jumbo Frets & Black Dot Position Inlays
_____________________________________________________________________
ONE STEP BEYOND
Between its classic Thinline Tele style and its made-to-rock performance-driven features, this Fender Deluxe Telecaster Thinline semi-hollowbody electric guitar is a modern player's dream come true. Vintage Noiseless pickups deliver classic '60s Tele sound that complements the Deluxe Telecaster Thinline's acoustic resonance, while 4-way pickup switching offers an extended range of tone. Add to that a flat 12" radius fretboard, locking tuners, and added stability, and this Tele is ideal for leads and solos.
Telecaster's® Classic Vibe with Modern Performance
At first glance, the Deluxe Telecaster Thinline looks every bit the classic Thinline Tele, but it sports a handful of cool modern twists that you're going to love. For starters, there's the modern 6-saddle bridge, which includes block saddles for added tuning stability. Likewise, locking tuning machines and an increased break angle at the nut both enhance tuning stability as well. Top it off with a contoured neck heel and a flatter-than-average 12" fretboard radius, and the Deluxe Telecaster Thinline practically begs for lead and solo playing.
- FENDER® Classic Player Telecaster® Thinline Deluxe™ Electric Guitar at a Glance:Neck designed for fast, comfortable playing
- Dual Humbucking pickups offer an extremely dynamic tone
- Fender® quality at a great Telecaster® value
Neck designed for fast, comfortable playing
Made from solid maple, the neck on Telecasters®'s HH is designed to deliver a powerful, robust tone. The 21 medium-jumbo frets provide you with added playing comfort, so you can continue for hours without hand fatigue. A fast-playing neck is vital whether you're taking the lead or playing the rhythm, and Telecaster® understands that. The telecaster® HH features a neck and fretboard that ensure you'll never want to put it down.
2 Humbucking pickups
'We re-voiced the pickups to be more 70s-accurate. They’re clear and articulate, with improved string-to-string volume balance' says Fender. Individual tone knobs for the neck and middle pickups allow you to dial in the perfect sound for your style. With a tone set to your preference, the Telecaster Deluxe HH electric guitar will perfectly complement your musicality.
The stock Wide Range humbucker pickups have been replaced with rebuilt vintage style Revel Wide Range pickups while still retaining the original look with the Fender covers. Unlike the stock Wide Range pickups, which are essentially PAF humbuckers with bar magnets underneath the covers, these pickups are built with individual adjustable pole magnets and full size bobbins, just like the vintage ones. While they don't use the CuNiFe magnets of the originals, the construction, design and winding formula of these get you extremely close while not costing $500-600 for the set. They not only have a lot more clarity and articulation but more output too (10.6k bridge, 9.5k neck vs 8.5k bridge and 8.0k stock). I've tried the Wide Range pickups from Lollar, Brandonwound, Mojotone, Cat Whiskers and the original vintage ones and I have to say these are about as close as you can get!
One Step Beyond
The best value in electric guitar design, the Telecaster® Deluxe HH delivers solid sound and style with Dual Humbucking pickups and eye-catching finishes. Classic features, giant sound and modern playability make this telecaster® a great introduction to our famous sound and feel.
Semi-Hollow Body Delivers Acoustic Resonance
If you crave a balance of acoustic resonance and solidbody sustain, then this Deluxe Telecaster Thinline is the Tele for you. Its semi-hollowbody design imparts air and acoustic harmonics into your tone, while the solid tone block ensures each note comes through loud and clear. And the reduced weight is a great feature, particularly for marathon gigs and long sessions in the studio.
_____________________________________________________________________
A Telecaster® in every way
- A classic Fender tone wood, ash sound is balanced with equal doses of lows, mids and highs.
-Remarkably comfortable, the “ C"-shaped neck profile is sculpted for a period-correct playing feel that’s comfortable for all players.
- Pickups are clear and articulate, with improved string-to-string volume balance.
-Hosting 21 medium-jumbo frets, the 12”-radius fingerboard provides the comfortable playing feel of a vintage instrument.
-This Telecaster incorporates a classic Fender hardtail bridge with a rock-solid string-through-body design and six saddles for pinpoint-accurate intonation.
-These tuning machines offer the look and feel of classic machines with the added benefit of enhanced tuning stability.
_____________________________________________________________________
- FENDER® Classic Player Telecaster® Thinline™ Deluxe Electric Guitar Features:Full-featured Telecaster® at a fantastic value
- Ash body offers a strong clear tone
- Dual Humbucking pickups
- 6-Saddle Vintage-Style®
- Genuine Maple Neck with 21-Fret Medium Jumbo Fingerboard is comfortable and responsive
- Comfortable C-Shaped neck profile feels smooth in the hand
- Individual tone controls for neck and middle pickups
- Fender® Vintage "F" Stamped Tuners
____________________________________________________________________________
SPECIFICATIONS OVERVIEW
Body Type: Semi-Hollow Body
Body Shape: Telecaster®
Left-/Right-Handed: Right-handed
Number of Strings: 6
Body Material: Ash
Body Finish: Gloss Urethane
Color: 3-Colour Sunburst
Neck Material: Maple, Bolt-On
Neck Shape: "C" Shape
Fingerboard Material: Maple
Fingerboard Radius: 12"
Fingerboard Inlay: Black Dots
Number of Frets: 21 Medium Jumbo
Scale Length: 25.5"
Nut Width: 1.650"
Nut Material: Synthetic Bone
Bridge/Tailpiece: 6-Saddle Vintage-Style Strings-Through-Body Hardtail
Tuners: Fender® Vintage "F" Stamped Tuners
Neck Pickup: Fender® "Wide Range" Humbucking
Bridge Pickup: Fender® "Wide Range" Humbucking
Controls: 2 x Volume, 2 x Tone, 3-Way Pickup Selector
Strings: Fender® USA 250L, (.009-.042)
Manufacturer Part Number: 0730250203
_____________________________________________________________________
DETAILED SPECIFICATIONS
- BodyBody Shape: Single Cutaway
- Body Type: Semi-Hollow
- Body Material: Solid Wood
- Top Wood: Not Applicable
- Body Wood: Ash
- Body Finish: Gloss Urethane
- NeckNeck Shape: "C" Modern
- Neck Wood: Maple
- Joint: Bolt-On
- Scale Length: 25.5 in.
- Truss Rod: Bullet Style
- Neck Finish: Gloss
- FretboardFretboard Material: Maple
- Radius: 12" in.
- Fret Size: Medium Jumbo
- Number of Frets: 21
- Inlays: Black Dot
- Nut Width: 1.650" in. (42 mm)
- ElectronicsPickup Configuration: HH
- Bridge Pickup: Dual Humbucking
- Middle Pickup: Not Applicable
- Neck Pickup: Wide Ranging Humbucking
- Brand: Fender®
- Pickup Switching: 3-Way
- Controls: Volume 1, Volume 2, Tone 1, Tone 2
- Active or Passive Pickups: Passive
- Series or Parallel: Series
- Piezo: No
- Active EQ: No
- Special electronics: None
- ControlsControl Layout: Volume 1, Volume 2, Tone 1, Tone 2
- Pickup Switch: 3-Way
- Coil Tap or Split: No
- Kill Switch: No
- HardwareBridge Type: Fixed
- Bridge Design: 6-Saddle Vintage-Style
- Tailpiece: Strings-Thru-Body
- Tuning Machines: Vintage Style
- Colour: 3-Colour Sunburst
- OtherNumber of Strings: 6-String
- Special Features: Pickups
- Accessories: None
- Country of Origin: Mexico
_____________________________________________________________________
- SPECIFICATIONS AS PRODUCT DESCRIPTION LISTModel Name: Fender Telecaster® Deluxe
- Country Of Origin: Mexico
- Color: 3-Colour Sunburst
- Body: Ash
- Body Finish: Gloss Urethane
- Body Shape: Telecaster®
- Neck Material: Maple
- Neck Finish: Gloss Urethane
- Neck Shape: "C" Shape
- Scale Length: 25.5" (648 mm)
- Fingerboard: Maple
- Fingerboard Radius: 12" (305 mm)
- Number of Frets: 21
- Frets Size: Medium Jumbo
- String Nut: Synthetic Bone
- Nut Width: 1.650 in. (42 mm)
- Position Inlays: Black Dots
- Truss Rods: Standard
- Bridge Pickup: Standard Humbucking
- Neck Pickup: Standard Humbucking
- Controls: Volume x 2, Tone x 2
- Pickup Switching: 3-way Switch
- Pickup Configuration: HH
- Bridge: 6-Saddle Vintage-Style
- Hardware Finish: Chrome
- Tuning Machines: Vintage-Style
- Dimensions: 4.00 x 15.00 x 44.00 Inches
_____________________________________________________________________
ABOUT THE FENDER COMPANY
Fender® Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.
With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.
Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics.
In the 1940s, southern California inventor Leo Fender realized that he could improve on the amplified hollow-body instruments of the day by using an innovative and rather simple solid-body electric guitar design. Further, he realized that he could streamline the process of building them.
In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar. The Tele®, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced.
That same year, Fender introduced a revolutionary new invention—the Precision Bass® guitar. It was played like a guitar and had frets so that it could be played with “precision,” and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses.
These two historic instruments laid the foundation for a new kind of group and a revolution in popular music—what we know today as the modern rock combo. As opposed to the “big bands” of the era, electric Fender instruments made it possible for smaller groups of musicians to get together and be heard.
The Stratocaster® first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easier.
Most important, however, was the addition of the new Fender vibrato (or “tremolo”) bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day.
Nobody could have foreseen then how the Stratocaster® would go on to revolutionize popular music. Essentially unchanged since its 1954 debut, it is the most popular and influential electric guitar ever, and players at all levels and in all genres continue to rely on its sound, playability and versatility to this day.
Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass® guitar, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier.
Because of poor health, Leo Fender sold the company to CBS in 1965. Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.
To “re-invent” Fender, CBS recruited new management in 1981.
William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fender’s marketplace presence with dramatic quality improvement and greater commitment to research and development.
When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985. The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world’s best guitars and amplifiers.
The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale. Among other things, FMIC purchased the name, intellectual property and some leftover parts. Supported by a core group of loyal employees, dealers and suppliers (some of whom had been with the company since Leo Fender founded it), Schultz and his colleagues set out to rebuild an American icon.
The new Fender initially imported its guitars from offshore manufacturers with proven ability to produce affordable and viable instruments, but the move toward greater quality control soon led to the establishment in 1985 of Fender’s flagship U.S. factory in Corona, Calif. A second modern manufacturing facility opened in 1987 in Ensenada, Mexico.
Also in 1987, the renowned Fender Custom Shop opened at the Corona facility, creating dream instruments for professional guitarists and guitar enthusiasts. Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. The Fender Custom Shop has since become known worldwide and industry-wide as the pinnacle of craftsmanship and sheer instrumental artistry.
FMIC moved its corporate headquarters from Corona to Scottsdale, Ariz., in 1991. From there, Fender coordinates its administration, marketing, advertising, sales and export operations in the United States and its international satellite facilities in England, France, Germany, Japan, Mexico, the Netherlands, Spain and Sweden. Schultz retired in 2005, and Mendello became CEO.
Since its founding, FMIC has grown to be one of the world's leading marketers, manufacturers, and distributors of musical instruments. It manufactures and distributes everything guitarists and bassists need, from instruments, amplifiers, strings and accessories to professional audio products. Fender became one of the world leaders by defining the sounds we hear, by meeting the needs of musicians, by creating quality products and by backing them up with service and stability. As FMIC forges into the 21st century, its management strives to maintain Fender’s status through a combination of business acumen and love for music.
Corporate headquarters is located in Scottsdale, Ariz., U.S.A., with manufacturing headquarters and the Fender Custom Shop in Corona, Calif. FMIC markets using the brand names Fender®, Squier®, Charvel®, Gretsch®, Jackson®, and EVH®.
For more information, contact Fender Musical Instruments Corporation, 17600 N. Perimeter Drive, Suite 100 Scottsdale, AZ 85255, 480.596.9690
_____________________________________________________________________
We are the NSW Mid-North Coast Franchise Dealer for these (and more) quality musical instruments & equipment plus loads more guitar, drum, keyboard, recording, and live brands.
_____________________________________________________________________
ContactUs:
∎ N E W T O N E M U S I C and ∎ GUITAR TRAINING CENTRE
58 COMMERCE STREET | TAREE NSW 2430
(PH) 0 2 6 5 5 2 1 4 4 4 | (PH) 0 4 0 7 1 1 4 1 1 2
(E) groundy @ tsn.cc
_____________________________________________________________________
★ For more than 25 years at N E W T O N E M U S I C we provide: ★
✓ FREE SHIPPING to Eastern States ($45 to WA, NT & TAS).
✓ Balance of Fender® LifeTime WARRANTY.
✓ Unique 12-Month USED WARRANTY.
✓ LAYBY without time limits & receipts showing remaining balance.
✓ PAYPAL Safe & Secure Payment.
✓ CREDIT CARD phone MOTO & BPOINT payments accepted.
✓ NO INTEREST EVER Finance available.
✓ BANK DEPOSIT Groundwater's Guitar School Inc / 58 Commerce Street, Taree NSW 2430 ( BSB: 0 6 2 6 0 3 / ACC: 1 0 1 7 1 0 9 2 )
_____________________________________________________________________
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